Aggressive, Short-Term Incentives!

After a record year in 2007 … 2008 has gotten off to a very slow start in Las Vegas.
“Fewer people are coming and they’re staying for shorter periods of time,” says Alan Feldman, MGM Mirage senior vice president of public affairs. “February can historically be a slight downturn, but it’s more pronounced â?? ‘08 is looking like it’s going to be a rough year.” The question, says Feldman, is “how long this (downturn) will last and how deep will it go?”
This is something that we already covered with the layoff of over 100 employees by Harrah’s, but the way the executives are talking, it may be slightly worse than expected … although I hope not.
January and February hotel occupancy isn’t reported yet, but the Visitors Authority already plans “aggressive, short-term incentives” in tandem with hotels, airlines and booking websites to lure visitors, says marketing senior vice president Terry Jicinsky. What’s happening in Vegas is “reflective of the national financial landscape,” he says
I look forward to seeing what those “incentives” are.
I think we all look forward to seeing what they are.
3/2 Blackjack at all tables would be a great start.
So far this year, I have gotten 6 free nights offered to me by the Wynn. I know many other people who have had the same offer.
I haven’t seen a whole lot from Harrah’s or MGM/Mirage as of yet, but hopefully they will throw out some good incentives as well.
I sure hope the incentives will not be short-term, but I do hope they are indeed “aggressive”.
Keep a close eye on your junk mail.
There should be some really good offers coming your way very soon.
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